L’agence Amrein-Pieren, basée à Berne et à Genève, s’est attelée à la refonte d’une icône suisse : la colle Cementit. Grâce au repackaging des tubes et des emballages carton, la société Merz + Benteli SA escompte une meilleure présence et un meilleur impact au POS.
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