9th December 2013
17h30- 20h30 at Four Seasons Hotel Geneva
Luxury conference in Geneva “2013 insights from great luxury brands”
17:40 – Welcome and Introduction by Marina Haydn, Marketing Director at The Economist, EMEA.
17:45 – “Brand stretching or how a luxury brand can diversify outside its industry”, keynote presentation by Mario De Vivo, former CMO at Geox and Inter Milan Football Club, Italy.
18:15 – “Excelling in the visual web – Swarovski’s approach to Pinterest and Instagram”, keynote presentation by Petra Huetter, Social Media Manager at Swarovski, Zurich.
18:45 – “Successful brand building through innovative live/event communication”, keynote presentation by Michael Meyer, former Head of Marketing at Diesel Switzerland (2006-2013) and Managing Partner at Jeff Communications, Zurich.
19:15 – Conclusions by Marina Haydn, Marketing Director at The Economist, EMEA.
19:20 – Cocktail & Networking.