Digital Swiss Summit 2021 de Facebook Switzerland
Mercredi 3 novembre 2021
The Metaverse (ang.)
09:00 – 09:10
Welcome to the Swiss Digital Summit 2021
Angelika Gifford, Vice President Central Europe, Facebook Germany
09:10 – 09:45
The Metaverse: The Future of AR/VR
Silvano Senn, Client Partner, Facebook Switzerland
Panya Inversin, Software Engineer Mixed Reality, Facebook Switzerland
Branding Effectiveness (eng.)
10:00 – 10:45
Increase the effectiveness of your brand campaigns on Facebook with our evidence based framework and examples Made In Switzerland.
Conny Haeb, Global Head of Digital at Lindt & Sprüngli
Paul Wiedmeier, Client Partner, Facebook Switzerland
Konstanze Fiechtner, Marketing Science Partner, Facebook DACH
Andy Childs, Connection Planner, Facebook CEE
Breakout Session 1: Commerce (ang.)
11:00 – 11:45
Learn how Facebook’s commerce solutions can unlock and accelerate your business growth.
Alice Talotti, Agency Solutions Manager, Facebook Switzerland
Marie-Theres Schramm, Account Manager Facebook EMEA
Breakout Session 2: Offline Retail Solutions (ang.)
11:00 – 11:45
The Store of the Future – How to create omnichannel experiences that WOW your customers.
Kim Koszuszeck, Client Solutions Manager, Facebook Switzerland
Breakout Session 3: Instagram Reels (ang.)
11:00 – 11:45
GET REEL – LEARN ABOUT THE INS AND OUTS OF OUR NEW REELS FORMAT AND HOW TO MASTER IT FOR YOUR BRAND.
Tessie Gaertner, Creative Strategist, Facebook Netherlands
ADC Speedseminar zum Thema Measurement (all)
13:00 – 14:00
Warum das Messen von Brand- und Sales Erfolg bei einer Social Media Kampagne zentral ist und wie es gemacht wird.
Peer Wörpel, Creative Agency Partner, Facebook DACH
Peter Brönnimann, Vorstand Ressort Ad-School, ADC Switzerland
Roundtable Diskussion (all.)
14:00 – 15:00
Blick in die Zukunft: Welche Metriken sind für die Kampagnenerfolgsmessung massgebend im 2022
Evelin Wachter, Vorstand IAB Switzerland & MD Publicis Media Switzerland
Beat Krebs, Präsident LSA & MD Operations Omnicom Group Switzerland
Hanja Heuss, Vorstand ADC Switzerland & Creative Director Farner
Dominic Stöcklin, Leiter Digital Committee SWA, Leiter Social Media Schweiz Tourismus
Dominik Lämmler, Agency Partner, Facebook Switzerland
Moderation: Beat Hürlimann, Social Media Spezialist & Redaktor Horizont Schweiz