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MScom Lac Leman Communications Forum : Strategies for Corporate Communications

MScom / Lac Leman Co0mmunications Forum 2010

le 6 mai 2010 de 10h à 18h

au Musée Olympique à Lausanne

“Navigating the Social Media Jungle : Strategies for Corporate Communications”


10h30 : Keynote

“Digital strategies for powerfvul coporate communications” par Prof Paul Argenti, Tuck School of Business at Dartmouth College, USA

11h30-12h30 : Breaking-out sessions

“IBM : Internal communication 2.0, adoption of social media behind the firewall”, Susanne Marty, Manager Marketing & Communications
“Google : Open collaboration in the cloud Google’s way of stakeholder engaement, Matthias Graf, Head of Product and Engineering Communication EMEA, Google
“Médecins sans frontières : Haïti communication in the shadow of disaster, Nina Primitera, Online Strategist and Sian Bowen, International Editor MSF
“IOC : Social media – Vancouver Winter Olympics and 1st Summer Young Olympic Games Singapore 2010, Alex Huot, Head of Social Meida, International Olympic Committee Switzerland

12h30- 13h30 : Networking lunch

13h30-14h15 : Keynote

“Internet governance : Can organizations defend their reputation on the web 2.0 ? “, Prof Bertil Cottier, Dean, Faculty of Communication Sciences, Università della Svizzera Italiana

14h14- 15h30 : Best-practice forum with  afternoon coffee

15h30-16h : Keynote

“The World Economic Forum : What we learned from social media”, Andrian Monck, Managing Director, Head of Communications and Media, WEF

16h-16h45 : Keynote

“Social Media” : Transforming business. ROI and the role of corporate communications”, Andreina Mandelli, SDA Bocconi Management, School and Università della Svizzera Italiana

Prix d’inscription : 450.-

Inscription jusqu’au 30 avril

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