Jeudi 13 octobre 2016
9h30 à 17h30 à CREA Genève
« e-Commerce meets Tourism »
Programme
•Study Presentation: eTourism present & future, Prof. Lorenzo Cantoni – Professor @ USI
•Panel discussion: How to optimize revenues through digital channels ? : Miriam Scaglione – Professor @ Institute of Tourism/HES-SO Valais (Moderator)* + Michael Breiter Country Manager Revenue Management and Pricing @ ACCOR HOTELS + Luca Graf – Senior Director, Head of Online & Direct Sales @ SWISS International Air Lines + Heidi Hug – Marketing Manager @ CRIF* + Alain Pezzoni – Head of Sales Direct Channels @ Air France KLM
•Keynote: Social Media – Tourism – Case Studies, Enno Joensson – Sales Manager EMEA @ Facebook
•Tourism study presentation Daniela Mastropasqua – Industry Lead CE&CC Travel & Hospitality @ GFK
•Panel discussion: The tourism world revolution through sharing economy : Elena Marchiori – Researcher and Lecturer @ USI (Moderator)* + Giuliano Rovelli – CEO @ Park in LAB + Marcello Mastioni – VP and MD, EMEA @ Homeaway + Laurent Zbinden – CEO @ BookingMonkey
•Panel discussion to be defined: Call for an innovative digital ecosystem in Geneva : Carlo Terreni – General Director @ NetComm Suisse Association + Antonio Gambardella – Director @ FONGIT – Fondation Genevoise pour l’Innovation Technologique + Pierre-Alain Regali – Former VP of Switzerland, Germany, Austria @ ebookers + Luca Pronzati – Chief Corporate Strategic Development & Sales Services Officer @ MSC