8e Manifestation Internationale Publicité Romande : le Performance Marketing
Publicité Romande en collaboration avec MEC et Quisma a le plaisir de vous inviter à sa 8ème manifestation internationale sur :
le Perfomance Marketing
le 18 novembre 2010
au Crown Plazza à Genève de 13h30 à 18h00, suivi d’un apéritif.
Le programme:
13h30 Jean-Marc Brandenberger, Member of the Publicité Romande committee, Welcome
13h35 MEC / QUISMA, The issue from today, Stephanie Strobel, Head of Sales Quisma Switzerland, Frédéric Zamofing, Managing Director MEC and Huw Jones Head of Global Solutions MEC
13h45 Quisma Stephanie Strobel, Head of Sales Switzerland, Performance marketing – an introduction and overview
14h15 Kuoni, Fabian Frank, Head of e-marketing, Case studies Performance marketing
14h45 Zanox, Tim Kraemer, Key Account Manager Advertiser, Affiliate Marketing
15h45 Adobe, Marie-Laure Goliro, EMEA Marketing Manager, Driving trials and orders via advertising optimisation
16h15 Microsoft, Arend Hendriks, Director Microsoft Advertising Switzerland, Performance marketing & the media mix
16h45 MEC Interaction, Julian Smith, Insight & Research Director, Performance marketing & digital advertising
17h15 Google, Jos Meijerhof, Conversion Specialist, Conversion optimisation & website testing
17h45 Victoria Marchand, Editor in Chief Cominmag. Roundtable and Questions
18h00 François Besençon, President of Publicité Romande, Conclusion
Cocktail
Une clé USB contenant l’ensemble des présentations sera remise à chaque participant.
Inscription directement online
IL RESTE ENCORE DES PLACES, INSCRIPTION SUR PLACE POSSIBLE
