The Marketing & Communication Loft : CMO insights and learnings – 2013

The Marketing & Communication Loft

9 septembre 2013

Grand Hotel Kempinski Geneva, Ballroom – Quai du Mont Blanc 19, 1201 Geneva

CMO insights and learnings – 2013

16:45 – Registration & Welcome

17:00 – “What we can learn from Luxury”, presented by Markus Kramer, Global Marketing Director, Aston Martin Lagonda Ltd.

17:35 – “Loyalty Beyond Reason in the Age of Now”, presented by Pedro Simko, Founder and Chairman at Saatchi & Saatchi Simko and Member of Worldwide Executive Board at Saatchi & Saatchi.

18:10 – “How to win in Emerging Markets”, presented by Cédric Moret, Partner and Geneva office Manager at McKinsey & Company Geneva                     and Laura Meyer, Associate Principal at McKinsey & Company Zurich. 

18:45 – Coffee Gourmand & Networking.

19:00 – (title to be announced – digital media), presented by Robert Bridge, Head of International Marketing at Yahoo!

 19:35 – “Kiehls – from New York City to Switzerland. The key milestones to build a success”, presented by Marc-André Heller, General Manager at L’Oreal Luxe Switzerland.

20:10 – Dinner Cocktail & Networking

21:30 – Closing



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