Mardi 4 septembre 2012
de 18h à 21h30
Auditoire MR280 Walter Yung, Uni-Mail à Genève
« How to create a great brand ? «
- Pedro Simko – Founder and Chairman at Saatchi & Saatchi Simko and Member of Worldwide Executive Board at Saatchi & Saatchi will talk about « Communication in the Age of Now ».
- Denyse Drummond-Dunn – former Vice President Consumer Excellence at Nestlé SA and President at C3Centricity will talk about « The role of Customer Centricity in New Marketing ».
- Sebastien Dubey – Senior Marketing Consultant at McDonald’s will talk about « McDonald’s – success behind integrated communication ».
Inscription : CHF 60.-