The Marketing and Communication Loft : conférence sur le luxe

The Marketing and Communication Loft

organise le

27 septembre 2012

“Luxury brands – the fine art of marketing and communication – II”

au Grand Hôtel Kempinsky à Genève

de 17:50 à 21:45

18:00 – « The seven online sins committed by the watch brands »,  Roger Ruegger, Executive Creative Director at Publicis Communications Schweiz

18:35 – « Corporate Blogging is not dead – How a blog can create social currency for your brand », Barbara Houdayer, Digital Marketing Manager at Chopard & Cie

Case studies:
Chopard – crossing lines between web/social/mobile.
General Electric – the power of images.
Girard Perregaux – high profile contributors and lifestyle content strategy.

19:10 – Q&A.

19:20 – Cocktail & Networking.

20:15 – « Roger Dubuis: Embrace an incredible digital experience! »,  Nicolas Fermont, CRM & Digital Project Manager at Roger Dubuis SA, part of Richemont Group.

20:50 – « Luxury brands insights from 4 market intelligence studies », Tamar Koifman, Head of Marketing and Principal Strategist at Digital Luxury Group:
• Watch World Report
• The Global Luxury Handbag Market
• The online luxury world of Chinese consumers
• Luxury brands in Russia

21:35 – Q&A



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