Conférence « The intelligent way of product launch and management »
The Marketing and Communication Loft
organise le
17 octobre 2012
de 17:50 à 21:30
« The intelligent way of product launch and management »
Centre Général Guisan – Avenue Général Guisan 117 – 119, 1009 Pully
Programme:
17:50 – Welcome.
18:00 – « Scenario planning: a technique for exploring the future of your market « , presented by Woody Wade, Strategist and author of « Scenario Planning: A Field Guide to the Future ».
18:35 – « Integrated communication in the digital era », presented by Ben Wynniatt-Husey, former Regional Brand Manager, Female Beauty at Procter & Gamble.
19:10 – « Do your beliefs about pricing have the right impact on your strategy? », presented by Maureen Arink, Research Director at SKIM Group.
19:45 – Q&A.
20:00 – Cocktail & Networking.
21:30 – Closing.
