The Marketing & Communication Loft : Brand Content Strategy

The Marketing & Communication Loft

8 Janvier 2013 

(attention la date a changé !)

à la FER à Genève

« Brand content strategy » 

17:45 – Registration & Welcome.

18:15 – “A business case for creativity” – what are the components of creativity and what should we look for as measure of their effectiveness, presented by Bob Heron, Executive Creative Director, Young & Rubicam Group Geneva.

18:45 – “Humankind era – no ads but acts” – how to translate the desired messages into acts, presented by Giovanni Busacca, Senior Art Director at Leo Burnett.

19:15 – Cocktail & Networking.

20:00 – “Mastering Multichannel Content: Phones, Tablets and Beyond”, presented by Alex Sbardella, Head of Mobile at Redant UK.

20:30 – “Pringles – Festival feeling” – a study case on creative brand content and its integration, presented by Antonio Lorenzon, Marketing Activation Leader (EMEA) on Pringles at Kellogg Company.

21:00 – Closing

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