The Marketing and Communication Loft : conférence sur le luxe
The Marketing and Communication Loft
organise le
27 septembre 2012
“Luxury brands – the fine art of marketing and communication – II”
au Grand Hôtel Kempinsky à Genève
de 17:50 à 21:45
18:00 – « The seven online sins committed by the watch brands », Roger Ruegger, Executive Creative Director at Publicis Communications Schweiz
18:35 – « Corporate Blogging is not dead – How a blog can create social currency for your brand », Barbara Houdayer, Digital Marketing Manager at Chopard & Cie
Case studies:
• Chopard – crossing lines between web/social/mobile.
• General Electric – the power of images.
• Girard Perregaux – high profile contributors and lifestyle content strategy.
19:10 – Q&A.
19:20 – Cocktail & Networking.
20:15 – « Roger Dubuis: Embrace an incredible digital experience! », Nicolas Fermont, CRM & Digital Project Manager at Roger Dubuis SA, part of Richemont Group.
20:50 – « Luxury brands insights from 4 market intelligence studies », Tamar Koifman, Head of Marketing and Principal Strategist at Digital Luxury Group:
• Watch World Report
• The Global Luxury Handbag Market
• The online luxury world of Chinese consumers
• Luxury brands in Russia
21:35 – Q&A
