The Marketing & Communication Loft : Brand Content Strategy
Date/Heure
8.01.2013
17:45 - 21:00
Lieu
Fédération des Entreprises Romandes
17:45 – Registration & Welcome.
18:15 – « A business case for creativity » – what are the components of creativity and what should we look for as measure of their effectiveness, presented by Bob Heron, Executive Creative Director, Young & Rubicam Group Geneva.
18:45 – “Humankind era – no ads but acts” – how to translate the desired messages into acts, presented by Giovanni Busacca, Senior Art Director at Leo Burnett.
19:15 – Cocktail & Networking.
20:00 – « Mastering Multichannel Content: Phones, Tablets and Beyond », presented by Alex Sbardella, Head of Mobile at Redant UK.
20:30 – « Pringles – Festival feeling » – a study case on creative brand content and its integration, presented by Antonio Lorenzon, Marketing Activation Leader (EMEA) on Pringles at Kellogg Company.
21:00 – Closing
Inscription : CH 60.-
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