The Marketing & Communication : conférence « How to create a great brand »

Date/Heure
10.06.2013
14:30 - 20:30

Lieu
Four Seasons Hotel Geneva

Programme

14h30 – Registration & Welcome.

15:00 – »Great Brands need Great Ideas – Integrated Communication in the Digital Age », presented by Frank Bodin, Chairman and CEO of Havas Worldwide Switzerland.

15:40 – »Digital excellence – learnings from leaders », panel discussion with Hugues de la Chevasnerie – former President of Burberry Fragrances (2006-2013), and Frank Bodin – Chairman and CEO of Havas Worldwide Switzerland, and Tom Bowman – Vice President of Strategy & Operations at BBC Worldwide.

16:20 – »Storytelling in the Screen Age », presented by Tom Bowman, Vice President of Strategy & Operations at BBC Worldwide.

17:30 – « Innovative retailing: 7 ways to incorporate new technologies in luxury boutiques », presented by Eugénie Porot Bron, Senior Retail Marketing Concept Manager at Swarovski.

19:00 – Dinner Cocktail & Networking

Inscription