Colloque « Who is afraid of Social Media ? »
TNS Geneva Digital Life organise un colloque sur le thème « Who is afraid of Social Media ? »
23 novembre 2011 de 14h à 18h
au Palais de l’Athénée à Genève
avec la participation de
14h – 14h15: Welcome Introduction
By Andreas Schurek, Managing Director of TNS Geneva
· 14h15 – 14h45: « As an advertiser, I am not afraid of social media and here is why. »
By Bernhard Glock, President and CEO of the Bernhard Glock Media Leadership
Former VP Media P&G
· 14h45 – 15h15: « The rise and rise of Social Networking and its implications on marketers »
By James Fergusson, TNS Global Director for Technology and Emerging markets
· 15h45 – 16h15: »What do you need to know about Swiss digital consumers »
By Moncef Ayeb, TNS Geneva Senior Digital Consultant
· 16h15 – 16h45 : « Swiss companies – who is not afraid of Social Media and the shift to 2.0 »
By David Pihen, VANKSEN Switzerland CEO & Co-Founder– Digital Agency « Connecting
Brands & Consumer »
