Netcomm Suisse : Journée sur le e-commerce et le tourisme
Netcomm Suisse, l’association du e-commerce, organise :
Jeudi 13 octobre 2016
9h30 à 17h30 à CREA Genève
« e-Commerce meets Tourism »
Programme
9.30 Check in & Coffee
10.00 Welcome speeches NetComm Suisse Association welcome Institutional welcome
10.10 Study Presentation: eTourism present & future, Prof. Lorenzo Cantoni – Professor @ USI
10.40 Panel discussion: How to optimize revenues through digital channels ? : Miriam Scaglione – Professor @ Institute of Tourism/HES-SO Valais (Moderator)* + Michael Breiter – Country Manager Revenue Management and Pricing @ ACCOR HOTELS + Luca Graf – Senior Director, Head of Online & Direct Sales @ SWISS International Air Lines + Heidi Hug – Marketing Manager @ CRIF* + Alain Pezzoni – Head of Sales Direct Channels @ Air France KLM
11.30Keynote: Social Media – Tourism – Case Studies, Enno Joensson – Sales Manager EMEA @ Facebook
12.00 – 14.00 Lunch
14.00 Tourism study presentation Daniela Mastropasqua – Industry Lead CE&CC Travel & Hospitality @ GFK
14.30 Panel discussion: The tourism world revolution through sharing economy : Elena Marchiori – Researcher and Lecturer @ USI (Moderator)* + Giuliano Rovelli – CEO @ Park in LAB + Marcello Mastioni – VP and MD, EMEA @ Homeaway + Laurent Zbinden – CEO @ BookingMonkey
15.30 Panel discussion to be defined: Call for an innovative digital ecosystem in Geneva : Carlo Terreni – General Director @ NetComm Suisse Association + Antonio Gambardella – Director @ FONGIT – Fondation Genevoise pour l’Innovation Technologique + Pierre-Alain Regali – Former VP of Switzerland, Germany, Austria @ ebookers + Luca Pronzati – Chief Corporate Strategic Development & Sales Services Officer @ MSC
16.45 – 17.30 Study presentation & Conclusions
