The Marketing & Communication Loft : CMO insights and learnings – 2013
The Marketing & Communication Loft
9 septembre 2013
Grand Hotel Kempinski Geneva, Ballroom – Quai du Mont Blanc 19, 1201 Geneva
CMO insights and learnings – 2013
16:45 – Registration & Welcome
17:00 – « What we can learn from Luxury », presented by Markus Kramer, Global Marketing Director, Aston Martin Lagonda Ltd.
17:35 – « Loyalty Beyond Reason in the Age of Now », presented by Pedro Simko, Founder and Chairman at Saatchi & Saatchi Simko and Member of Worldwide Executive Board at Saatchi & Saatchi.
18:10 – « How to win in Emerging Markets », presented by Cédric Moret, Partner and Geneva office Manager at McKinsey & Company Geneva and Laura Meyer, Associate Principal at McKinsey & Company Zurich.
18:45 – Coffee Gourmand & Networking.
19:00 – (title to be announced – digital media), presented by Robert Bridge, Head of International Marketing at Yahoo!
19:35 – « Kiehls – from New York City to Switzerland. The key milestones to build a success », presented by Marc-André Heller, General Manager at L’Oreal Luxe Switzerland.
20:10 – Dinner Cocktail & Networking
21:30 – Closing
