Conférence Swiss e-Commerce : le futur du e-commerce

Swiss e-Commerce Conference
Mercredi 25 novembre 2015
8h30 à 19h au Trafo Convention Center – Baden (Zurich Area)

9:00-9:15 Introduction par Alessandro Marrarosa président NetComm Suisse e-Commerce Association

9:15-10:30 Research presentations
• Introduction NetComm Suisse Observatory, Carlo Terreni General Director NetComm Suisse e-Commerce Association
• Swiss e-Commerce Consumer Behaviour (2nd edition), Stefano Lena VP Sales and Marketing ContactLab
• UNCTAD Information Economy Report 2015: Unlocking the potential of e-Commerce for developing countries, Torbjörn Fredriksson, Chief at ICT Analysis Section UNCTAD

11:10-12:20 The future of (e)Commerce
Carlo Terreni General Director NetComm Suisse e-Commerce Association (Moderator)
Michele Raballo Managing Director and eCommerce Lead AccentureInteractive
Luca Graf Senior Director Online & Direct Sales Swiss International Air Lines
Sebastien Szczepaniak Vice President in charge of eCommerce and Group Sales Nestlé
Dominik Rief Country Manager of Austria and Switzerland Zalando
Alessio Gianni Social Media and Digital Marketing Global DirectorBarilla

14:00-15:00 e-Commerce meets Fashion & Luxury
Marc SondermannEditor-in-Chief Fashion Magazine and CEO of publishing company Edizioni Ecomarket (Moderator)
Federico Gasparotto eCommerce Strategy Lead AccentureInteractive
Stefano Pistilli General Manager of Traconf and President and Sale Director HUB&LOGISTICS SA
Alexandre Wehrlin E-business Manager Piaget
Donatella Paschin CIO Ermenegildo Zegna Group

15:20-16:20 The future of retail and omnichannel
Jorij AbrahamDirector of Research & Advise Ecommerce Europe (Moderator)
Rudolf Geiger Director Large Enterprise Accounts Central Europe Demandware Digital Commerce
Placido Faranda Head of E-Commerce EMEA Acer Europe
Matteo Alessi International Sales and Development Director Europe Alessi
Manuela Karam-Feuz E-Commerce partner manager SIX Payment Service
David McQueen Johnston VP of Ecommerce Tempur Sealy International

16:40-17:40 Social Commerce
Juan Fernando Barón Chief Digital Officer Publishing Ringer(Moderator)
Enno Jönsson eCommerce, entertainment, travel and financial services Facebook
Melanie Huber Marketing Manager (Switzerland) for the online service sobu (Social Media & Business Network) launched by Post CH
Peter Erni Social Media Manager MAMMUT Sports Group AG
Reto Dürrenberger CEO and founder Swiss advertising agency Werbeanstalt Schweiz AG

14:00-15:00 Cross-border sales and Internationalization in e-Commerce
Rico Baldegger professor of Management and Entrepreneurship School of Management Fribourg(Moderator)
Claudia Patocchi Team Leader of the Product Management for International Business Solutions Swiss Post
Gero Kummer Senior Manager Business Development PayPal
Philippe Lucet Lead CounselRichemont
Claudio Fischer lawyer and senior manager in the EY Indirect Tax Team

15:20-16:20 From experience-driven marketing to e-Commerce sales
Umberto Andreozzi Head of digital services at Accenture Interactive (Moderator)
Lukas Ryf Senior Manager WCMS Adobe
Gunnar Klauberg Senior Product Marketing Manager AEM Adobe Systems
Alessandra Grimoldi Consumer Experience Digital Lead Whirlpool EMEA
José Namén International Recipe Marketer Thermomix

16:40-17:40 Mobile e-Commerce
Martina Dalla Vecchia ProfessorofeCommerce, Social Media & Business Networking University of Applied Sciences Northwestern Switzerland (Moderator)
Stefano Zoia CEO Tinext
Tobias Wirth Head Digital Products Aduno Group
Rainer Kirchhofer Product Manager SBB Mobile Apps
Marcello Mastioni Vice President and Managing Director EMEA

14:00-15:00 How can technical support and customer care improve e-Commerce sales?
Roberto Mastropietro Head of Information Systems and Networking Institute SUPSI (Moderator)
Marco Schmid Country Manager DACH Rackspace International
Jonathan Rey Head of Technology DeinDeal
Lorenzo Baroni Executive Vice President Forcontact and CEO Tripitaly
Luca Pronzati Chief Strategic Development Officer MSC Cruises

15:20-16:20 e-Commerce for SMEs
Elena MarchioriPostdoctoral Researcher USI and Executive Director (Moderator)
Sven Löffel Sales Engineer PostFinance
Thierry Kneissler CEO TWINT Ltd
Beat Gabler Head of Product Management CCV Switzerland
Gerd Mittmann VP International Shutterstock, Inc
Carlo Fontana Chief Executive Hotel Lugano Dante Center and the Hotel Berna in Milan and CEO Hoxell

16:40-17:40 Digital and e-Commerce investments
Davide Villa Head of Company Development JobCloud AG(Moderator)
Fabio Cannavale Founder &Chairman group
Robin Simon Senior Manager M&A and Projects Tamedia AG
David Hug Managing Director Ringier

18:00-18:30 Interview Sunnie Groeneveld, DigitalZurich2025

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