Actualité

Conférence : « How to Create a Great Brand ? »

The Marketing & Communication Loft 

organise le

20 novembre 2012

à la FER à Genève

« How to create a great brand – III: Innovation »

17:30 – Welcome

17:45 – « Innovative brand management in banking », presented by Philippe Cathélaz, independent, former EMEA Head of Marketing & Communications at HSBC Private Bank.

18:15 – “Innovative integrated communication – learning from Havana Case Study, Euro Effie Awards Winner – Grand Prix 2012”, presented by Gregory Alibaux, Marketing Director at Pernod Ricard Swiss and Olivier Girard, Founder/Creative Director at MCSaatchi and Francois-Louis Noel, Partner/Client Strategy Director at MCSaatchi.

18:45 – “Innovative digital communication for luxury brands”, presented by Alexandre Wehrlin, E-business Manager at Piaget.

19:15 – « Innovative product development and its communication », presented by Edwin Colella, Associate Director Communications at IWC Schaffhausen and Sebastien Dordor, Department Manager Innovation & Predevelopment at IWC Schauffhausen.

19:45 – « Bringing great brands to life with innovative real-life testing », presented by Andreas Schurek, former Managing Director at TNS International.

20:15 – Cocktail & Networking.

21:30 – Closing

Inscription CHF 60.-

 

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